We have Facebook, Instagram, WhatsApp, TikTok, Discord, Telegram, and on and on. How can email, a 27 year old technology, still be relevant?
I’ll answer you first by asking you another question.
How long did sending paper letters last? It’s more than a thousand years. It’s a good idea.
Email just makes it easier to get it there and for you to look it up later.
1:50 - People can like you on Facebook or other social media, but if you post, there’s no guarantee your content will be pushed to them.
3:00 - Have you ever given your email address for a coupon, discount, or for free content on web page?
4:00 - Email addresses are our user IDs on a boatload of websites.
4:45 - How not to use or abuse email.
6:30 - The give and take of friendships. Give, give, give value first.
8:00 - Raving fans will market to their friends because they love you.
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Have a Phenomenal Future!
PFPodcast ep.009: How Can Email Still Be Relevant?