1:15 - Where do we put our attention daily?
2:48 - Creators must put energy into pulling attention to your art
4:15 - To have an impact, we must do some un-fun things
4:57 - A story about the value of attracting attention
7:30 - Attention growth trends increase future value
8:30 - Reliable reach
9:25 - Email lists still matter
11:25 - Blockchain, smart contracts, and NFTs
PFPodcast ep012: What's the Most Expensive Human Organ?